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There are actually 4 parts to marketing.
1. A target market (a group of people with a common interest eg. body builders)
2. A product (physical or digital)
3. An offer (to get the sale $$$)
4. Delivery of the product (satisfy the customer)
You take away any one of these parts and you may not be in business very long. However, there is a special formula to make these pieces work together for profit.
* You need the right market * You need the right product * You need the right time
Just think of it like fishing. Go to the wrong place and the fish won't bite. Use the wrong bait.the fish won't bite. Go at the wrong time....no fish!
Whatever you do..don't be trying to sell diet pills to guys going bald...that's the wrong market and wrong product.
We can't control time but we can control people's emotions and impulses to a certain extent. Direct marketing is all about getting prospects to "act now" or take some type of action...either try your product or buy it.
And that brings me to another important point.
Action is needed by you, the marketer to get things done. Do some research, find a market, find a product, send out your offer and deliver the goods.
That's the formula for success that I am learning. want something niche? I hope you enjoyed these tips. Until my next post, Peace!
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